AppCard Acquires ShoptoCook, Expanding Its Digital Commerce and Media Reach for Independent Grocers and CPG Brands

Buffalo, NY / New York, NY, January 5, 2026 — AppCard, the leading personalized marketing and shopper analytics platform for independent grocers, today announced the acquisition of ShoptoCook, a Buffalo, NY–based digital marketing company known for its grocery websites, in-store kiosks, recipes, and social media marketing support.

The acquisition follows years of close collaboration between the two companies and marks a significant expansion of AppCard's ability to deliver a seamless, end-to-end digital commerce experience for grocers, shoppers, and CPG partners.

Together, AppCard and ShoptoCook have helped independent grocers bridge the gap between in-store and digital engagement—combining AppCard's personalized marketing, shopper analytics, and digital coupons with ShoptoCook's content-driven websites, in-store kiosks, recipes, and social media marketing tools.

"With this acquisition, we're bringing together two platforms that already work exceptionally well together. For years, AppCard and ShoptoCook have collaborated to help grocers make digital engagement more accessible and more effective. By formally joining forces, we're creating a more streamlined, connected commerce experience—one that benefits retailers, shoppers, and CPG brands alike."

Proven Results and Expanded Reach

Across grocers using both platforms today, approximately 18% of all digital coupons clipped occur on ShoptoCook-powered websites and in-store kiosks, underscoring the importance of meeting shoppers where they naturally engage—whether in-store, online, or on the go.

This integrated experience has helped retailers address a growing industry challenge: ensuring digital tools are intuitive, visible, and actionable for shoppers at every touchpoint.

A Step Change in Value for CPG Brands

Through the acquisition of ShoptoCook, AppCard significantly expands its retail media and shopper engagement footprint. The combined platform now includes thousands of grocery websites and in-store kiosks, collectively generating millions of shopper impressions across high-intent moments such as meal planning, recipe discovery, and in-store decision-making.

For CPG brands, this expanded reach enables:

• Scaled distribution of personalized digital coupons and offers across trusted retailer-owned channels
• Increased visibility through recipe content, in-store kiosks, and retailer websites
• The ability to influence shoppers before, during, and after the store visit
• Closed-loop measurement tying impressions and engagement directly to coupon clipping, redemption, and sales performance

By unifying content, commerce, and data, AppCard strengthens its position as a high-impact platform for CPGs seeking measurable, performance-driven retail marketing opportunities within independent grocery.

A More Seamless Experience for Grocers and Brands

The expanded AppCard offering enables grocers to:

• Deliver consistent digital experiences across websites, in-store kiosks, rewards programs, and mobile engagement
• Connect personalized offers and digital coupons directly to recipes, inspiration, and shopper content
• Access deeper insights through integrated shopper analytics and reporting
• Simplify operations by reducing the complexity of managing multiple digital platforms

"ShoptoCook was built to help grocers engage shoppers through content and inspiration. AppCard has long been a strategic partner, and our platforms naturally complement one another. Joining AppCard allows us to scale that impact—bringing together content, data, and commerce in a way that delivers real value for grocers and CPG partners."

Looking Ahead

ShoptoCook will be integrated into AppCard's platform and go-to-market strategy, with continued support for existing customers and partners. Both teams will work closely to ensure a smooth transition while accelerating innovation and expanding digital capabilities for the independent grocery market.